A brief for a troll

Has there ever been a time when one’s facility for dividing truth from BS has been more needed–and yet more difficult to do? My daily sorting through spam exercises it; my news aggregator and Facebook challenge it even more.
The deliberate lying and misleading–in the service of taking your money or infecting your computer, or obtaining your political support–is annoying, even painful, and it’s all too easy to just hate on it.
At the same time, I think we all admire, secretly or not, a good prank or hoax, when it’s funny and it’s especially when it’s directed at someone, or many someones, whose beliefs and behavior are over the top.
And I’ve done it from time to time myself, but never as effectively as this guy.